Rich Snippets – Increase Your Click-Thru Rates by
As per Google, "Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query." Rich Snippets are becoming ever more popular with the recent announcement of Schema.org which will hopefully help bring the web one step closer to being more semantic and structured across all 3 search engines including Google, Bing and Yahoo....
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Google Shakes Things Up with AdWords Redesign by
For the last year, Google has been redesigning everything. Trying to create a cleaner, more efficient Google. I think a lot of you will agree that AdWords has definitely been in need of an update for some time. Hopefully this is for the better. Most of the changes are cosmetic. Not sure how many changes are going to be made in the functionality as they're still tweaking. But if you want to see how it is changing, check out the...
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