How to Find the Right Interactive Agency by
Many clients come to us because they may have recently been looking for a new interactive agency or looking for alternative options to their existing vendor.  The challenges we hear about are varied, but more often than not, it's because an interactive agency has overpromised or underdelivered on their expectations. For clients, building confidence with an interactive agency is very important and when that fails it's simply...
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Grassroots Mapping Initiative 2 Years Later by
On July 15, 2010, the Deepwater Horizon well was capped. The well wasn't officially sealed for another two months. Two years later, our work is still relevant. Two years after the disaster, I thought I'd take some time to look back at a project taken up by Jeffrey Yoo Warren. Warren was an MIT student who started the Grassroots Mapping Initiative. The initiative was a group of citizen mappers documenting the environmental...
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Google Shakes Things Up with AdWords Redesign by
For the last year, Google has been redesigning everything. Trying to create a cleaner, more efficient Google. I think a lot of you will agree that AdWords has definitely been in need of an update for some time. Hopefully this is for the better. Most of the changes are cosmetic. Not sure how many changes are going to be made in the functionality as they're still tweaking. But if you want to see how it is changing, check out the...
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Find Out How to Upgrade to Google+ Local Page Early by
Google has been all over the map trying to remain the dominate voice in local search. They started with Google Maps. Then jumped to Google Local. Then Google Places and now they've somehow merged all of them into Google+ Local. It can be tough to follow for some businesses. Is this for the better? Only time will tell. But the reality is, Google is the biggest name in the search game and their integration of local search has...
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Ignite Miami – Hacking Innovation by
The first Ignite Miami kicked off tonight and Adam Boalt, our founder, started out by encouraging Miami's tech community to be innovative and bold. The event, which was held at the Stage, had approximately 400 people in attendance and it was quite an exciting night for all technology enthusiasts in Miami. It's so exciting to be part of the Miami technology community and we hope to continue to inspire others to innovate. 20...
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Tracking Multiple Domains with Google Analytics by
Tracking multiple domains with Google Analytics can be challenging, you have to know that what you're reporting, trending and analyzing is based on accurate data.  Otherwise, you will lack proper source that attributes towards your sales and goal conversions. Unless you have a master rollup account to report all of the data from the various sites, it's very difficult to get accurate data. In this post, I'm going to focus on...
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Short Film “Drained” Wins Its First Film Festival Award by
Best Experimental Short Film As we told you previously, BOALT worked with director Nick Peterson and producer Jon Heder to market the short film Drained, which our very own Adam Boalt helped finance. Well, the film is making big waves at film festivals around the world. It won its first award at this year's Irvine International Film Festival where it was awarded Best Experimental Film. This is a great honor for the...
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Facebook Application Reaches 1 Million Monthly Active Users by
BOALT's Social Media Campaign, GOSO, launched a series of Facebook applications and today reached 1 million monthly active users  with its Facebook Welcome Page Application.  The company, which was founded over 10 years ago, started the campaign as an automotive vertical-specific social media management offering and has since expanded into other verticals. In only a few months, GOSO has grown significantly and is currently powering...
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