Ford Fiesta Movement
Social Media Campaign for a Major Automotive Retailer

Ford Fiesta – Expanded Fiesta movement to select geographic markets creating awareness.

Using every form of social media from Flickr, Twitter, Facebook and YouTube BOALT created a custom Facebook tab that integrated the Ford Fiesta Movement into Facebook pages of Ford Dealerships in their respective markets. The pages allowed local dealerships to capitalize on the success of the national Ford Fiesta Movement, one of the most successful social media marketing campaigns in the automotive industry

Created Facebook, YouTube and Twitter accounts with custom assets 36 Ford Dealerships. Added custom Fiesta tab on Facebook for each dealership and market websites.

Adam Boalt with Ford Motor Company's Director of Social Media Marketing, Scott Monty.

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