Paramount Hotel located in Times Square New York, developed a custom user experience with a new booking engine and using site optimization and enhancing their current search marketing efforts we lowered Cost-Per-Acquisition (CPA) by over 50%.
Located in the heart of New York City in Times Square, the Paramount Hotel has recently been reborn as boutique hotel intended to cater to business and leisure guests seeking the highest level of luxury and sophistication.
To coincide with its major renovation and modernization, the Paramount realized it needed to also update its online presence and Internet marketing and sales strategy.
Courtesy of BOALT, today, the Paramount has a visually enticing and graphically interesting new website that highlights the hotel’s excellent location, luxurious accommodations and elegant facilities. Beyond that, the site also features a powerful booking engine that can facilitate thousands of simultaneous reservations, making it an optimal marketing and business tool that will help increase occupancy and ensure a bright future for this revitalized hotel.
The Paramount’s dynamic site uses flash and XML to provide users the opportunity to view rooms as they book reservations. This important feature has played in an integral part in the hotel’s increased conversion rate and decrease in cost per acquisition to under $25 per booking.