Nissan LEAF
Interactive Media Experience on Facebook

fb_1
fb_1

This is the design for the Nissan LEAF promotion tab.

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fb_2

Photo gallery.

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fb_4

Nissan LEAF information page.

Plantatree_1
Plantatree_1

This is a close-up of the “Plant a tree” campaign feature. Fans were asked to selected a country they’d like they’re tree planted.

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Plantatree_2

Once a selection is made, they can view information and confirm and share.

Plantatree_3
Plantatree_3

Through the confirmation process, to make the campaign to gain more visibility, fans are prompted to share the story on their Facebook wall.

Nissan LEAF

BOALT created a custom Facebook interface for the vehicle launch of the new Nissan LEAF. The idea was to have detailed mini site for the Nissan LEAF accessible directly in Facebook, while allowing users to interact with the brand with a social media campaign around being environment by sponsoring a tree getting planted in various countries with a special non-profit organization.

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MET-Rx Report Collection