R.J. Reynolds Tobacco

R.J. Reynolds Tobacco Company

Creative Branding for Natural American Spirit

comp1_realheritagereal: comp1_realheritagereal

Concept homepage 1a.
comp1_supernatural2: comp1_supernatural2

Concept homepage 1b.
comp1_supernatural_rev: comp1_supernatural_rev

Concept homepage 1c.
entrypage2: entrypage2

Age validation entry page.
comp2_realheritage: comp2_realheritage

Concept homepage 2a.
comp2_supernatural: comp2_supernatural

Concept homepage 2b.
page_genuinelyreal: page_genuinelyreal

Sample full page ad layout.
page_leaf: page_leaf

Sample full page ad layout.
spread1_realheritage: spread1_realheritage

Sample full page spread layout.
spread2_realheritage: spread2_realheritage

Sample full page spread layout.
spread3_ourstheirs: spread3_ourstheirs

Sample full page spread layout.

Natural American Spirit Cigarettes

Natural American Spirit is a specialized “all natural” cigarette brand by Santa Fe Tobacco, a holding company for R.J. Reynolds. BOALT was tasked with producing a selection of different branding ideas for their online and offline presences.

Get more clicks, leads and conversions on your landing pages.

by Adam Boalt