Starwood Vaction Ownership
Vacation Builder for Westin Resorts in Hawaii

Slide 10
Slide 10

As part of the linear pitch items, this shows the basic display ad for the campaign.

LandingPage_revised
LandingPage_revised

Sample campaign landing page.

Hawaii_banner1
Hawaii_banner1

Alternative retargeted display ad.

VirtualConcierge_revised_1
VirtualConcierge_revised_1

This is the main “Vacation Builder” page. Users view and select options and activities at the destination and put their dream package together.

RichMedia_banner_revised
RichMedia_banner_revised

This is a sample rich media banner design that shows a miniaturized version of the “Vacation Builder”.

VirtualConcierge_revised_3_c
VirtualConcierge_revised_3_c

This simulates some media playing in a lightbox.

AlbumBuilder
AlbumBuilder

As part of the campiagn items, we concepted value added “Album Builder” for property guests to share their experience with others interactively.

BrowseAlbums
BrowseAlbums

Another concept idea around building a mini portal photo sharing site so that users can view photos of the property taken by guests.

BookingEngine
BookingEngine

Sample online booking interface.

Starwood Hotels & Resorts

The Starwood Vaction Ownership division of Starwood Hotels wanted to get some engaging ideas on how to brand their Vacation Ownership properties — basically a newer term for “Time-share” properties which tend to have a negative connotation. BOALT came up with some ideas on how to make their online brand more interactive, and empowering the consumer to “build” their owner vacation experience by selecting options and packages online and experiencing some of the resort benefits of the property. As a value-add, BOALT conceptualize a vacation album portal so that other owners can share albums and pictures of their experiences and build interactive photo albums.

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by
R.J. Reynolds Tobacco Trend Micro Design