Your business is never finished. Neither is our approach.
In an ever-evolving technology market, your business is organic and must be nurtured. Here’s how we can help you do just that.
Capitalizing on unique opportunities is the key to gaining traction toward your business goals. The importance of deploying fresh ideas in real time simply cannot be underestimated. In today’s fast-paced business environment, tomorrow is always one day too late.
Typically, goals are centered around some form of increase — most often an increase in dollar signs. But the objective that helps you get those dollar signs can vary. Your goal could be to gain subscribers or leads for your product for a sales engagement to be made further down in your business process. Or, your goal could be to find creative ways to engage with and up-sell the customers you already have. The key is to determine the core objective first, and then hone in on a strategy to achieve that goal.
Before you start breaking ground, know the landscape.
The first step in our methodology at BOALT is to lay out the groundwork and analyze the touchpoints of your objective. This phase is when we get to know you, your business and your goals, so we can truly start collaborating. Because you ultimately know your business better than anyone else, this is where all of the questions are asked, and all of the business problems laid out. If you’ve already defined your needs neatly into an RFP, then many of the questions may have been asked — and through that process we may uncover a few more. Every engagement is varied, and so too are the deliverables in this phase.
The standard deliverables in this phase could include:
- Website Analysis
- Site Audit
- Content Audit
- Customer Profiles and Personas
- Competitive Analysis
We like to measure twice, cut once… then cut it again… and again.
Once we’ve clearly mapped out the objective and the research has been done to assess the overall challenge, it’s time to start coming up with viable solutions. The strategy phase is where all of the conceptual ideas start to flow, setting the tone for the entire process. This is where a clear plan of action gets defined. From both a creative and production viewpoint, flexibility is an important value for us. We don’t like to deal in absolutes; we’ve experienced enough to know that’s never a good idea. That’s why the ideas and solutions that come out in this process must be viewed from every possible angle. With anything we do, we try to think as the user would and tailor the experience specifically for them. As we choose a plan of action, discarded ideas can be saved and tried later if the initial plan does not perform the way it was initially anticipated.
Here are just some of the types of deliverables included in this phase:
- Creative Brief
- Strategic Overview
- Functional Specifications
- Site Maps & Wireframing
- Rapid Prototyping
- Content Strategy
- SEO Strategy
- Database Schemas
This is where the magic starts and the real work begins.
Every successful transaction originates from a good design. And by design, we don’t always mean what you see — it’s also how a person interacts and what they experience. Every element in the user experience should have a purpose, and should be thoughtfully laid out. Great, user-friendly design is the equivalent of opening the door with a bright smile and leading a guest into your home. You want to make a great impression? Well, it just so happens that’s something we specialize in! We like to experiment with various ideas and present the ones we think work for the business objective. From there, it’s a collaborative effort with our clients to shape the end result before we start the process of production and building a live, functioning experience. In other words, we shake dried chicken bones, speak in ancient tongues and sprinkle pixie dust on it.
All of the moving parts come together. It’s showtime!
Before you flip the ‘Open’ sign and roll out the carpet, we make sure all of the pieces are in place and that every aspect of your project is functioning as it should. We have a specific list of items we typically test for and check off. If the project is more technology-driven, a testing phase for quality assurance is a requirement. There’s nothing worse than stumbling at the starting gate. That can kill a strategy before it even unfolds. You can never underestimate the power of a poor user experience, especially since a negative experience can now spread so quickly through social channels. That’s why it’s so important to cross the t’s and dot the i’s before you turn on the lights.
Analyze what works and what doesn’t. Then, try it again.
We sorta have a thing for line graphs and bar charts. It’s where our ideas get validated, and it’s where we learn the most about the effectiveness of what we’ve done. At times, it can also be a humbling experience when the numbers start to manifest. Sometimes, you get emotionally invested in creative ideas, and it can be deflating when you realize that the concept is just not gaining any traction with your audience. But on the flip-side, performance analytics are an invaluable tool to help you really learn and validate your overall strategy against a defined business goal. Once we’ve analyzed the information our analytics have provided, we use it to guide and plan our next actionable steps. It’s a virtuous cycle that produces constant improvement in performance.
The moment you recognize an ‘end’ to an objective is the moment you’ve closed your doors to your business. Recognition that the process is an evolution is the key to real success.
Our belief is that the Deployment phase is truly the beginning of a long, sustained process. Once a solution is launched, it’s important to gather intelligence on its performance, and use that as a basis to shape new, improved strategies and solutions. It’s this type of iterative process that is the real secret to sustaining long-term success and revenue for your business. We firmly believe in this because we’ve done it countless times for our clients. If you want to learn more, check out some of our case studies and see for yourself.