In order to help you sell more,
we’ll need to analyze how you’re selling now.
“They sure don’t make it easy to buy this product, do they?”
If that’s how your audience describes the layout and functionality of your shopping cart process, then you might as well let your hosting fees go unpaid. Whether you choose to believe it or not, this is a common sentiment and it’s something we focus on eliminating. We visualize how a typical user would navigate your site and what type of actions are presented at different points of the process to see if there’s anything that would distract the user from completing a purchase.
This is the key to building successful retail experiences online. It’s about putting the customer’s user experience at the forefront. The last thing you ever want is a shopping cart abandonment due to frustration.
Our successful usability strategies revolve around:
- Allowing customers to check out and purchase as a ‘Guest’. Fairly standard practice, and an easy one to understand. People fear spam.
- Making sure product images are always accessible. This boost customers’ comfort level with what they’re buying.
- Being transparent with fees, like taxes and shipping costs. Hiding the total cost is a major hindrance for users. If customers don’t see the total, don’t expect them to provide their credit card information. Presenting hard pricing early sets expectations up front and prepares consumers mentally for what they’ll be charged.
- Progress indicators can be critical for sales funnels that need to be completed in stages. This gives the user a grasp of how far they are from completion.
- Saving previously entered information is always helpful in case a customer hits the ‘Back’ button. Also, giving customers the freedom to continue shopping is equally important. Customers dread having to re-enter information they’ve already willingly provided. Any frustrating experience can lead to abandonment.
- Adding visible checkout buttons at the top and bottom of the page can increase conversion. The less time customers have to spending looking for it, the sooner they’ll purchase.
- Providing thorough summaries and confirmations on what to expect next ensures confidence. A simple “Thank You” message can go a long way.
Incorporating these design factors into your shopping cart and checkout process can ensure that your customers have a nice, smooth purchase experience.