The tech industry and your audience are both constantly on the move. Shouldn’t you move with them? A solid mobile web design strategy is key to connecting with your customers.

Desktops are quickly becoming a secondary interactive channel with consumer audiences. Mobile devices like phone browsers and tablets are gaining momentum as a key touchpoint in the interactive landscape.

We worked with The Weather Channel to develop their mobile portal along with prototypes for their mobile app, which was available for many different devices of varying screen resolutions.

Mobile Application Development. Yeah, we do that.

We’ve developed specific mobile-enabled applications for a variety of different platforms over the years. In some cases in the past, we’ve worked within the specific development platform for the devices. Our mobile application development strategy is similar to any of our other standard approaches with Rich Media Application Development. We research the platform specifics and the general usage factors, building a series of user paths and flows that ultimately help us produce working prototypes.

We also designed and built various applications that were specific to the iPhone, like Are You Safe Washington D.C. This is a downloadable iPhone app that connects to a local crime database, providing you with a threat assessment based on your geo-location as well as with crime data for the location you’re currently in.

Having a good strategy when it comes to mobile audiences is crucial for achieving your business objectives. Disregarding mobile as a secondary channel is a critical mistake. With our help, we can get you moving to where you want to be.

Responsive and Adaptive Design

Over the years, because our industry has been so focused on-screen resolution for desktops and laptop screens, mobile was generally treated as an add-on experience. In most cases, this meant a scaled-down version of your more robust desktop experience.

Those days are already in the rearview mirror. We’re now in the mindset of adaptive web experiences, which means building a web experience through the use of smart CSS techniques and code foundries that allow your content to scale and rebuild itself depending on the screen resolution. The end result is essentially a single experience that is the same for any screen, whether it be your Samsung phone, your iPad or the 27-inch monitor at your office.

We design with CSS, using variables that are based on user conditions:

  • Ratio, widths, display type focusing around (min-width) and (max-width)
  • Modifying columns within set grids
  • Stacking content elements as opposed to float wherever necessary
  • Resizing textual elements to be more appropriate to device and screen size

We accomplish these feats by designing layout grids that can expand and collapse, and are reactive to the screen resolution available. We utilize a number of highly compliant code-sets to achieve this. This allows you to present all of your content instead of a stripped-down segmented portion just for mobile users — we’re talking the ability to present everything. This is where the web is headed, and this is where we already are.

How Are You Capitalizing On Your Mobile Audience?
If you think that mobile users are a secondary audience segment, you're making a critical mistake.
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