Stop spamming your customers and
start communicating with them.
Every day, over 300 million emails are sent.
How many mornings have you woken up to an inbox full of junk mail? You sort through it. Trashing most of it. Marking the rest as spam. Maybe, just maybe you open one or two of these emails but for the most part, they are uninformative and useless. Now, how many emails has your company sent like that?
Email marketing is a tough nut to crack. But once you’ve perfected the email newsletter, you’ll see immediate growth in customer acquisition.
Newsletter are great for:
- Growing your readership
- Expanding your brand
- Building traffic
- Generating leads
But to reap all of these benefits you have to know what you’re doing. BOALT works with businesses to create compelling content that both visually and intellectually stimulates your subscriber list. BOALT can develop highly creative campaigns, such as Internet promotions and contests, to generate proprietary permission-based lists, and has experience generating massive response. As part of a comprehensive approach to customer acquisition, BOALT offers consulting services on creating company email marketing campaigns that target your customers.
Whether you want to support customer retention and loyalty outreach programs or generate permission-based lists for client acquisition marketing, BOALT can work with you to strategize on ideas that meet your email marketing goals.
New product launches, big sale coming up or a new blog post your subscribers will enjoy? Whatever the reason, sharing content and news with your subscriber list is a great way to connect with your customers. But with less than a 3% response rate, you have to take the time to make sure that your newsletter provides the most relevant and engaging content if you’re going to see your customer convert.
Segmented Email Newsletters
Mass email campaigns are not always the most effective. It’s kind of like the shotgun approach to email marketing. It has its place but sending out targeted emails to smaller groups of clients can be more effective. Take, for instance, a subscriber list of 30,000 people. All of these subscribers aren’t the same. Some have been on the list for a long time. Some are new. Some live in Los Angeles, while even more live in Miami. BOALT works with you to segment your subscribers into different groups and then create content that targets each of them more specifically. The better your content connects to the subscriber, the more likely they are to open the email and click on the links.
BOALT strictly adheres to all governing rules for email marketing as outlined by the CAN-SPAM Act.