Analytics are like test results from a doctor. Ignore them, and you die. Figuratively speaking, of course.
Marketing has come a long way.
Never in the history of business have we had access to so much data on customer behavior. The plethora of real-time data available to your business is astounding. However, data can be complicated to understand and overwhelming to dive into. The trick is knowing which key performance indicators (KPIs) to monitor and how to filter out unnecessary data so that you focus only on what’s important to your business.
We provide detailed analytics that give you a full understanding of the performance of every aspect of your marketing strategy, from customer acquisition to the final sale. We show you the benchmarks that will help you determine which marketing sources are providing the highest conversion rates and how to most effectively spend your marketing dollars.
BOALT takes into account the nature of your business and your customer behavior to create daily, weekly or monthly reports. We break down the complexities of your Google Analytics data into easy-to-understand reports that will help you make smarter business decisions. For example, our reports can help you decide how much to spend on a new marketing campaign, or help find trends that lead to more intelligent staffing decisions. Try out some of our reports now.
Events and Goals
What do you want users to do on your website? Do you want them to fill out a form? Subscribe to your blog? Or buy your latest product? Perhaps you want to know how many people watched your new video. No matter what your goal for your customers, we can create custom events that allow you to better understand your visitors’ behaviors —like how many people abandoned your website without completing their purchase, or how many people only completed one step of the sign up process. This kind of intelligence will allow you to examine the breakdown in the funnel so you can modify it and save future conversions.
Like Reports, Dashboards simplify reporting by allowing you to remove unnecessary data and focus on the KPIs that matter to your business. BOALT can create customizable Dashboards based on your business needs. For example, eCommerce Dashboards would have real-time information on your Conversion Rates, Traffic Sources, Product Revenue and Total Purchases. With all of this in one easy-to-read Dashboard, you drastically cut down the time you have to spend in Analytics.
Test out some of our basic dashboards now.